TwitTips - Volume 1

About TwitTips — Twitter has received a lot of attention over the last few months so we are dedicating TwitTips to cover the latest developments with this social media service and to help a business capitalize on marketing opportunities using Twitter. The focus of TwitTips will be to uncover new Twitter services, Twitter terminology, or other cool stuff related to Twitter.

Twitter as a Marketing Tool — In 140 characters or less, tell us about your company. Can you do it? Twitter forces you to keep your message clear and concise. Have you ever had to summarize a position where you were required to stay on subject and be concise? Twitter is very much the same.

TinyURL — For many already involved with Twitter, this is nothing new. But for people that are new to Twitter, a tiny URL is exactly what it says. There are add-ons or plug-ins available through popular web browsers that allow you to take a large URL, make it “tiny”, or condensed, so you can fit the link in your Tweets. Twitter will automatically condense a URL longer than 14 characters, but by using a tiny URL service, you can track the number of times each URL was opened. As an example, we use Hootsuite to condense and track our URLs.

Upcoming — Thank you for spending a moment to read our first in the series of posts. As we continue to write about new tricks for simplifying your Tweeting life, we hope you are able to grab a few gems of information. Next week we will cover hash tags and geographic search. Until next week, happy Tweeting!