I was recently in a Target Store and a new end cap display caught my eye as I was walking down a main aisle. The display was advertising a new product for women's care, but what was unique about this display was that a dynamic digital LCD unit had been installed at the top of the display with an in-store commercial being promoted on the display.
Like it or not, this is the direction of marketing and in-store promotion. Performance metrics can be applied easily to these new Point of Purchase end-cap displays since the amount of product sold can be directly attributed to the effectiveness of the message and the value of the promotion.
One primary advantage of using a digital LCD display on an end-cap unit is that a new message can be created for a different product line. Essentially, these displays are re-useable. As a marketing professional, I have been involved in the visual display industry and can help businesses approach innovative point-of-purchase advertising using LCD displays, store fixture manufacturing, and digitally printed media. Our website www.miradisplay.com has more information about the interior display solutions available as well as an on-line FastQuote service for interior signs.
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