A lot of hype is historically generated for Black Friday and this year will be no different. It is going to be even more competitive since the retail experts have suggested we will see a downturn in retail buying activity. With a great deal of uncertainty due to current economic conditions, retailers and shopping centers are using money to get you into their stores and shopping centers.
A recent article in the San Francisco Business Times indicated the Sunvalley Shopping Center in Concord will be giving away four $250 gift cards starting at 6 a.m. on Black Friday, November 28th. That should get shoppers into their shopping center, and hopefully visiting stores, too.
As a consumer, you will be in a position to take advantage of agressive disounting. As a retailer, however, you will be under a great deal of pricing pressure. Depending upon your industry you may either discount heavily, or focus on your service, product selection, and niche products.
If you are looking for help with promotional activity this year, it is not too late. Visit our website at www.miraretail.com and contact us for assistance.
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